DENVER → AUSTIN → ATLANTA → WHERE SHOULD WE GO NEXT?

Retraining the algorithm that raises our brothers.

A first-of-its-kind residency for creators reshaping how boys and men see masculinity, one social media feed at a time.

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Our Vision

One roof. Seven days. No script.

The Hey Brother House pulls content creators and storytellers out of their feeds and into one house to answer the question the internet keeps getting wrong: What does masculinity actually look like?

Unstaged. Unfiltered. Fully human. We're catching it on camera. Only what's real survives the week.

This is the work. Join us in living it.

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Partnership

Brands & Organizations

Collaborate with us to build honest content and messaging that resonates with young men.

Get Involved

Residency

The Creators

Apply to join our next cohort of residents and storytellers in Austin, Atlanta, and beyond.

Apply Now

Supporters

The Community

Stay in the loop and advocate for our mission through our curated community newsletter. Join our community of creators and activists to help redefine the narrative.

About us

Johnny Cole

Matthew Echelman

Jonathan Jacobs

Content creator and men's work advocate.

Impact activist, filmmaker and producer.

Entrepreneur and men's work activist.

Johnny Cole supports men and boys in escaping the 'man box' ideals of masculinity to make the world a safer place for all. He is the founder of Hey Brother Co., a men's work organization that teaches men and boys emotional skills, brotherhood, and accountability.

Matthew Echelman serves as a producer, filmmaker, and impact expert focused on gender, environment, history, and social equity. Through Eek Media, he creates nonfiction works that explore the connection between personal experience and broader systemic change.

Jonathan Jacobs is an innovator, narrator, and men's work advocate. As co-founder of Walking Talking Men, Jacobs prioritizes deep brotherhood, intimacy, and the vital role men play in dismantling systemic patriarchy.